Transparency
Describe the source mix and avoid presenting partner reach as proprietary panel ownership.
Trust & Compliance / ESOMAR alignment
Industry principles applied to sample operations.
Recognized ICC/ESOMAR principles and industry guidance inform WDL research operations and sample-supply practices.
- Resource
- Operational overview
- Last updated
- 25 August 2026
Respondent respect
Use legitimate research purposes, appropriate notices and proportionate collection in respondent workflows.
Privacy and confidentiality
Handle participant, client and supplier information according to role, contract, applicable law and need-to-know access.
Responsible outsourcing
Review supply partners, define responsibilities and monitor delivery rather than treating outsourced supply as unmanaged traffic.
Multi-source quality
Apply quality expectations across direct and partner supply, with project-level monitoring and reconciliation.
ESOMAR 28 Questions
Prospective clients may request ESOMAR documentation. A response is provided only when formally completed, internally approved and suitable for the request.
Vendor onboarding
Need additional vendor documentation?
Prospective clients, procurement teams and research partners may request supporting information for due diligence. Documentation is provided by request and subject to availability, confidentiality and appropriate review.