10 / Sample Sources
Different studies require different sources.
WDL brings direct audience access, owned recruitment and vetted partner supply together under one managed quality framework.
Supply model
Three routes into one managed delivery framework.
WDL does not rely on one opaque source. The sourcing mix is selected around the audience, market, incidence and project requirements.
01 / Direct audience access
Participant relationships begin in respondent-facing environments.
Direct audience access can include participant registration, profile-based matching, reward-based engagement and survey participation environments.
02 / Owned recruitment channels
Recruitment infrastructure expands access before qualification.
Publisher traffic, offerwalls, survey walls, digital acquisition and web or mobile campaigns can support access to potential research participants.
Recruitment infrastructure is not the same as a completed proprietary panel. Eligibility, project requirements and quality controls still apply before traffic is accepted into a study.
03 / Vetted partner supply
Approved partners extend market and audience feasibility.
Regional sample providers, specialist panels, B2B sources and low-incidence suppliers can extend coverage when direct access is not sufficient.
Partner supply is not represented as proprietary WDL panel. Sources remain subject to supplier vetting, project suitability and quality monitoring.
See supplier vettingSupply lifecycle
A managed process from recruitment to closeout.
Technology and operational review support each stage. The exact workflow varies by source, market and project.
- 01
Recruit
Direct, owned and partner sourcing channels.
- 02
Engage
Participant-facing environments and survey opportunities.
- 03
Validate
Eligibility, identity, device, location and quality signals where applicable.
- 04
Match
Audience, market and project requirements.
- 05
Field
Survey participation, quota management and traffic monitoring.
- 06
Review
Response, source and traffic quality review.
- 07
Reconcile
Final IDs, removals and project closeout.
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Build the right sourcing mix.
Share the audience, markets and study requirements. We’ll review a practical supply approach.
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