01DIRECT
Direct audience access
Respondent-facing environments and direct participant relationships that support profile continuity and research participation.
Participant access · Profile continuity02 / Solutions
Audience access built for modern research.
From broad consumer studies to specialist professionals and platform-ready supply, WDL helps research teams reach the audiences they need across global markets.
What we solve
The right audience, without a one-size-fits-all supply model.
Every brief brings a different combination of market, incidence, timing and quality needs. WDL builds the supply approach around those constraints.
01 / Core service
Global Online Sample
Consumer and professional respondents across major global markets, with targeting and quotas shaped around each study.
- 01Consumer Sample
- 02General Population
- 03Representative Quotas
- 04Custom Targeting
- 05Multi-country Studies
- 06Fast-turnaround Projects
02 / Audience depth
B2B & Specialist Audiences
When broad consumer access is not enough, WDL supports studies requiring specific professional, behavioral and demographic profiles.
~70%B2C~30%B2B / Specialist
- 01Technology Professionals
- 02IT Decision Makers
- 03C-Level Executives
- 04Senior Management
- 05Business Decision Makers
- 06Gamers
- 07SME Owners
- 08Finance Professionals
- 09Pharmaceutical-related Audiences
- 10Low-incidence Audiences
03 / Managed supply network
Direct access, owned recruitment and partner extension.
Different sources are coordinated under one project, quality and reconciliation framework.
02RECRUIT
Owned recruitment channels
Controlled recruitment routes used to introduce new respondents and extend access where existing profiles are not enough.
Fresh reach · Controlled sourcing03EXTEND
Vetted partner supply
Selected regional partners add feasibility for markets or profiles beyond direct assets, under project-level monitoring.
Regional scale · Monitored delivery- 01Scalability
- 02Feasibility
- 03Supply continuity
- 04Harder-to-reach markets
- 05Flexible sourcing
- 06Quality monitoring
Supply transparency
Know how audience access is assembled.
Supply composition varies by market, audience, incidence, project specification and feasibility.
Controlled or directly managed audience relationships.
Only assets with an evidenced WDL/MSM operating relationship should be described as direct or proprietary.
Recruitment channels managed within the operating model.
Survey-wall and recruitment sources can support audience growth and project access without being presented as third-party panel ownership.
Third-party reach under WDL project governance.
Partners extend market, incidence and specialist feasibility while remaining subject to suitability, quality and performance review.
04 / Platform supply
Built for research teams. Ready for platforms.
Redirect-based sample supply for exchanges, aggregators and research technology companies, aligned to the project and delivery workflow.
Sample ExchangesSample AggregatorsResearch PlatformsProgrammatic Sampling CompaniesResearch Technology Companies
Explore supply partnerships - 01Redirect-based supply
- 02Feasibility
- 03Traffic management
- 04Reconciliation
- 05Flexible CPI structures
- 06Quality monitoring
- 07Responsive operational support
How WDL works
A practical route from brief to closeout.
Define
Audience, markets and project parameters.
Assess
Feasibility, sourcing mix and field approach.
Deliver
Quality-monitored supply with responsive operations.
Reconcile
Clear closeout and project-level review.
Start a conversation
Let’s find the right audience.
Tell us who you need to reach and where. We’ll help shape a practical supply approach.
Get in touch